You don't have to search on Google to learn digital marketing...

There are countless resources out there to help you learn about the intricacies of digital marketing. The problem with all of these resources is that trying to find the right information can become overwhelming in this vast ocean of digital marketing courses, how-to guides, and knowledge around our industry.

This is where we come in. We’re on a constant journey of self-education; this is how our agency started and the single most important aspect of our company culture, and we’re constantly sharing our best finds, curated content from digital marketing experts across the globe, and advice, tips, and tricks derived from our experience in the Egyptian and global markets.

Whether you’re in eCommerce, app marketing, B2B, F&B, or almost any other digitally-native or data-driven vertical, bookmark this page for a constant stream of actionable tips and guides to help you grow and scale your business the right way.

10 Interactive Facebook Posts to Grab Your Audience’s Attention

10 Interactive Facebook Posts to Grab Your Audience’s Attention

Table of Contents The internet is drowning in content. As a brand, you have to contend with trillions of cute ...
Read More
Performance Marketing Agencies in Egypt

👨‍💻📈💰7 of The Best Performance Marketing Agencies in Egypt

Table of Contents Let’s be real for a second here. We’d be remiss if we didn’t mention the fact that ...
Read More
Marketing Agency Relationship

🧩📚🚀 How to Get the Most Out of Your Relationship With Any Marketing Agency

Table of Contents So you’ve decided that your business needs to hire a marketing or digital marketing agency to outsource ...
Read More
Digital Marketing Services

🔎🎯📈Digital Marketing Services vs. Digital Consulting: Which does your business need?

Table of Contents How can I increase my sales and make my business more profitable? If you’re running a business, ...
Read More
Marketing Agency Relationship

🧩📚🚀 How to Get the Most Out of Your Relationship With Any Marketing Agency

Table of Contents So you’ve decided that your business needs to hire a marketing or digital marketing agency to outsource ...
Read More
Digital Marketing Services

🔎🎯📈Digital Marketing Services vs. Digital Consulting: Which does your business need?

Table of Contents How can I increase my sales and make my business more profitable? If you’re running a business, ...
Read More
Why Professional Digital Marketing Courses are the Future of Marketing Education

✍️📖🤔Why Professional Digital Marketing Courses are the Future of Marketing Education

Table of Contents With education becoming more and more of a premium commodity in this day and age, many families ...
Read More
Facebook Referrals Traffic Attribution

💻📊📈 How to Attribute Your Facebook Referral Traffic on Google Analytics

Table of Contents If you’ve been wondering why your Google Analytics and Facebook dashboards may be showing some slight discrepancies, ...
Read More
Digital Butterfly Effect

The ‘Digital’ Butterfly Effect 🔥

Why Storytelling Is Key At This Point? As per the Principle of Chaos, the Butterfly Effect is one that states ...
Read More
Why Your Business Needs Inbound Marketing

Inbound Marketing & Why Your Business Needs It 🚀

Table of Contents “Why do we need inbound marketing, we’re trying to sell here, we’re not running a social club”! ...
Read More
Core Web Vitals

How Can Core Web Vitals Help You Rank Higher in Google? 📈

Table of Contents Having been ranking in the top 3 results for “Performance marketing organization” in Egypt for the last ...
Read More
Japanese SEO Spam

How to Fix a Japanese SEO Keyword Hack🔥

Table of Contents Our agency website was recently attacked by a Japanese Keyword Hack, after several days of anxiety, stress, ...
Read More
Improve Your Website Ranking

10 SEO Essentials to Improve Your Website Ranking 🔍📝

Table of Contents Today consumers and business owners alike view the internet as an integral part of their decision making ...
Read More
Mix and Match eCommerce Case Study

From Retail to Ecommerce: the Story of an Iconic Egyptian Brand

Table of Contents I- MIX AND MATCH - Egyptian retail history MIX AND MATCH is a fashion retail and ecommerce ...
Read More
FB Shopping & Tracking Conversions

📰🚨✍️ The Latest Facebook Ads Test and Its Impact on Your Ecommerce Store

Table of Contents The Facebook Ads test that will shift the online shopping paradigm Facebook is slowly rolling out their ...
Read More
E-commerce Business During the Corona Crisis

How Can Your E-commerce Business Grow During The Corona Crisis? 😷

A Self-Learning Digital Organization Start Growing Your Store Today Table of Contents How Can Your E-commerce Business Grow During The ...
Read More
Marketing Agency Relationship

🧩📚🚀 How to Get the Most Out of Your Relationship With Any Marketing Agency

Table of Contents So you’ve decided that your business needs to hire a marketing or digital marketing agency to outsource ...
Read More
Clients Requests

The Client’s Request; Ye or Ne? ⚙️

Should you always say yes to the client? Nope. There, I just saved you the 5 minute read. Coming from ...
Read More
10 Interactive Facebook Posts to Grab Your Audience’s Attention

10 Interactive Facebook Posts to Grab Your Audience’s Attention

Table of Contents The internet is drowning in content. As a brand, you have to contend with trillions of cute ...
Read More
Social Media Agencies Overpromise

💻📲🤦‍♂️Why Some Social Media Agencies in Egypt Overpromise & Underdeliver

Table of Contents 6 years ago, when we first started ripplemark, digital marketing in Egypt was still in its infancy ...
Read More
FB Shopping & Tracking Conversions

📰🚨✍️ The Latest Facebook Ads Test and Its Impact on Your Ecommerce Store

Table of Contents The Facebook Ads test that will shift the online shopping paradigm Facebook is slowly rolling out their ...
Read More
Fastly Global Network Outage

Catastrophic CDN Disruption Hit the Global Network 😱💻🌏

Table of Contents Fastly, the American content delivery network company, has reported a problem in their CDN services affecting websites ...
Read More

Sales Funnel

💡Confused about your approach to Facebook Ads? Download our eBook that will guide you through the fundamentals of scaling an Ad account on Facebook.

iOS Changes

📱With iOS 14 Facebook advertisers must prepare for a media buying paradigm with less data visibility and enhanced privacy. In this e-book our performance team has prepared a concise guide on the changes in the ecosystem.

How to Conduct User Tests

📝We’ve put together the following guide: to enrich the market’s understanding of user tests and the importance of product-market fit, and to provide a simple, easy to use guide that shows you how to properly conduct user tests.