For Your Startup, App, or Ecommerce Store
Product-Market Fit (PMF) is one of the most critical factors for any startup taking its first steps. A good PMF means that your business or brand has successfully identified the right target consumer to serve with the right product. The overwhelming majority of startups, apps, and ecommerce stores are either unaware of or have not yet achieved PMF. While there are many ways to measure PMF qualitatively or quantitatively, one of the better ways to bring in both types of data, in our experience, is to conduct user tests.
It’s fair to say that proper user tests are extremely important for businesses taking their first steps, especially when it comes to ecommerce and app startups. This is why we’ve put together the following guide: to enrich the market’s understanding of user tests and the importance of product-market fit, and to provide a simple, easy to use guide that shows you how to properly conduct user tests. We’ve also included some user test templates and examples to help you kick off your first round of testing as soon as possible!
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