Digital Marketing & Business Guides

Mix and Match eCommerce Case Study

From Retail to Ecommerce: the Story of an Iconic Egyptian Brand

I- MIX AND MATCH - Egyptian retail history MIX AND MATCH is a fashion retail and ecommerce brand in Egypt ...
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FB Shopping & Tracking Conversions

📰🚨✍️ The Latest Facebook Ads Test and Its Impact on Your Ecommerce Store

The Facebook Ads test that will shift the online shopping paradigm Facebook is slowly rolling out their newest test on ...
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Fastly Global Network Outage

Catastrophic CDN Disruption Hit the Global Network 😱💻🌏

Fastly, the American content delivery network company, has reported a problem in their CDN services affecting websites that use its ...
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Core Web Vitals

How Can Core Web Vitals Help You Rank Higher in Google? 📈

Having been ranking in the top 3 results for “Performance marketing organization” in Egypt for the last 2 years now, ...
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Digital marketing for startups

Digital Marketing for Startups 💻📱

Congratulations, you’ve studied the market, worked on your product, managed to push forward a minimum viable product, in turn, caught ...
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Agility and Digital Marketing

Agility and the Digital Marketing Industry 📌

The essential opportunity a lot of organizations are missingRecent world happenings shed light on the need for agility across all ...
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Future of Digital Marketing in Egypt

The Future of Digital Marketing in Egypt – a 2020 Perspective 📈

As we were kicking off our agency’s series in digital marketing infotainment videos, it got us thinking why did we ...
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Digital Marketing Outsourcing

Should You Outsource Your Digital Marketing? 👥

We’re a digital marketing agency so this might be biased, but lots of the people who work here have also ...
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Sales Funnel

💡Confused about your approach to Facebook Ads? Download our eBook that will guide you through the fundamentals of scaling an Ad account on Facebook.

iOS Changes

📱With iOS 14 Facebook advertisers must prepare for a media buying paradigm with less data visibility and enhanced privacy. In this e-book our performance team has prepared a concise guide on the changes in the ecosystem.

How to Conduct User Tests

📝We’ve put together the following guide: to enrich the market’s understanding of user tests and the importance of product-market fit, and to provide a simple, easy to use guide that shows you how to properly conduct user tests.