As a “self learning digital organization”, we started from 0 in digital- literally a David and Goliath story. We had very little knowledge of technical, full funnel, measurement based marketing and today we manage almost every channel in digital marketing and know it inside out. Our experience in ‘learning on the go’ will be of great value to anyone who wants to cut to the chase and learn the correct path of least resistance. However, that path requires serious learning and upskilling.
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