Ecommerce websites are one of our favorite types of clients simply because you can see the performance of the ripplemark team directly in your sales revenue. At ripplemark, however, we have moved past the age old ROAS (Return on Advertising Spend) metric and think for our clients with more empathy by focusing on maximizing the ROMI (Return on Marketing Investment) metric. Put simply, this means that we look at our clients’ entire marketing investment and work to deliver value to the bottom line.