Media Buying

Purchasing ad space on relevant channels to reach the optimal target audience

Media Buying

Media buying has evolved beyond the simple creation of campaigns and hitting of CPM-based targets and Clicks sold off to clients as units. Today, Media Buying on digital channels is a complex battlefield of data extraction, analysis, experimentation, and relentless optimization that identifies and leverages the strongest opportunities to scale.

Media buying with ripplemark entails supporting brands in reaching their target audiences on a myriad of digital ad networks including Facebook, Google, Huawei, Snapchat, TikTok, and others. We focus on extracting and analyzing the key data points in creatives, audiences, bidding strategies and placements in order to implement a robust, iterative testing approach that transforms good ads into massive winners.

What’s included in a Media Buying Service?

  • ✅ Identifying and reaching the optimal audiences that match your buyer personas.
  • ✅ Creating tailored digital campaigns that target specific parts of the user funnel in order to push users further along their buyer journeys.
  • ✅ Split testing based on A/B and Multivariate testing best practices.
  • ✅ Launching, analyzing and optimizing based on learnings from past campaigns.

Whether your objective is to increase sales, leads, or app installs, our media buying services will help you achieve your business objectives.

Media Buying Service Egypt