Grow & Scale With Our Media Buying Service

Purchasing ad space on relevant channels to reach the optimal target audience

Media Buying

Media buying has evolved beyond the simple creation of campaigns and hitting of CPM-based targets and Clicks sold off to clients as units. Today, media buying on digital channels is a complex battlefield of data extraction, analysis, experimentation, and relentless optimization, where only those able to identify and leverage the strongest opportunities to scale are able to find success.

A proper media buying service starts well before a single campaign is created on any ad platform. Before we initiate our media buying efforts with any client, we take our time to research the industry we’re working within, the audience we wish to target, and the buyer’s journey we wish to take them through, as well as to go through all past campaigns previously created on the ad account in order to find and leverage key data points that help us understand the past performance of the account, so that we can put in place the strategies and objectives that we aim to achieve with them.

We’ve worked with numerous clients, in Egypt and abroad, from a variety of industries and verticals including Ecommerce, FinTech, Events, Real Estate, Entertainment, Travel and F&B, and that experience has taught us that not only is every industry unique in terms of the strategies and tactics that suits it, but every single client is also unique, and requires a tailored strategy and well-researched media planning to successfully grow their business.

Media Buying Service Egypt

Why Not Any of the Other Media Buying Agencies in Egypt?

We’re not the only media buying agency in Egypt that is properly data-driven and self-learning (two hallmarks of any great marketing agency), and you could easily take your business elsewhere and find any of the stellar professionals in the country who offer a solid media buying service…

However, aside from our proven track record of consistently positive results, we like to think that a lot of the value that we provide to clients as an agency lies in these two areas:

  • Transparency: One of the biggest reasons for our success is that we don’t treat our clients as mere clients. We aspire to become an integrated part of their marketing teams, helping them fuel their brands to success. To achieve this, one of our main tenets as an agency is to always be transparent with our clients. No. Matter. What. As our value proposition goes, we aim to put clients in a state of comfort over their marketing, and that involves not being afraid to raise a flag when a threat is identified, or owning up to mistakes when they happen. This is how we intend to grow our agency: hand-in-hand with our clients’ growth.
  • Self-Learning: We’re a self-learning agency, and that benefits our clients in two ways. The first, and most obvious, is that we’re constantly learning about the latest updates that affect our work, from algorithmic changes to new ad platform features and frameworks, so we consistently become better-equipped to help our clients grow their businesses in the most efficient way possible. The second benefit this gives our clients is that we’re not greedy with our knowledge. We love sharing knowledge with our clients, and we make it a point to ensure that every ripplemark client is constantly learning about our work so that they not only understand the results we bring them, but the efforts that go into generating these results.

What’s Included in Our Media Buying Service?

Media buying with ripplemark entails supporting brands in reaching their target audiences on a myriad of digital ad networks including Facebook, Google, Huawei, Snapchat, TikTok, and others. We focus on extracting and analyzing the key data points in creatives, audiences, bidding strategies and placements in order to implement a robust, iterative testing approach that transforms good ads into massive winners. This analytical, data-driven approach includes:

  • ✅ Identifying and reaching the optimal audiences that match your buyer personas.
  • ✅ Creating tailored digital campaigns that target specific parts of the user funnel in order to push users further along their buyer journeys.
  • ✅ Split testing based on A/B and Multivariate testing best practices.
  • ✅ Launching, analyzing and optimizing based on learnings from past campaigns.

Whether your objective is to increase sales, leads, or app installs, our media buying services will help you achieve it.

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