Are you a university graduate struggling to understand the digital marketing industry? Do you want to know how you can learn about digital marketing easily and without having to take expensive degrees?
This webinar was created to discuss the state of marketing education in Egypt, and is aimed towards helping recent university graduates to attain key positions in digital marketing within agencies and corporations alike. The webinar will be held in English, but we will answer questions in both Arabic and English.
As a “self learning digital organization”, we started from 0 in digital- literally a David and Goliath story. We had very little knowledge of technical, full funnel, measurement based marketing and today we manage almost every channel in digital marketing and know it inside out. Our experience and our Founder’s experience in particular will be of great value to anyone who wants to cut to the chase and learn the correct path of least resistance.
Our Founder Omar El Sabh is a political science graduate who didn’t study marketing at all but taught himself everything. He was lucky to be surrounded by the right people and circumstances and in turn taught the ripplers how to be ripplers. It took us 5 years to get to where we are today and we want to make the journey easier on those who want to make the transition or start in digital marketing. We’ll be talking from experience as experts in the field and not from textbooks, showing you the path that awaits you in the simplest way possible and the extent of learning and nerd-ing you need to go through to get there.
Karim Badawy is our resident Copywriter and Email Marketing Specialist. He graduated with a marketing degree from the University of South Florida. A passionate writer and voracious reader, he has gone on to learn the ins and outs of copywriting, content marketing and email marketing. Having been a rippler for the past two years, Karim has developed an understanding of digital marketing concepts beyond his specialization through online courses and real world experience.
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