With iOS 14 Facebook advertisers must prepare for a media buying paradigm with less data visibility and enhanced privacy. In this e-book our performance team has prepared a concise guide on the changes in the ecosystem along with the latest ads manager functionalities. Although there is a part specific to Facebook ads, this ebook is also useful for media buyers who rely on data from ad network SDKs functioning on apps as well as pixels installed on domains that track their media buying KPIs.
In this e-book you will learn:
✅ How to react to the new regulations
✅ Private Click Measurement
✅ Aggregated Event Measurement
✅ The future of event tracking
✅ How all advertisers should prepare