Turning prospects into qualified leads and converting them into sales
The nature of the B2B customer journey cycle is wholly different from B2C. Usually when in a B2B environment you’re convincing a set of key players in an organization to buy your product or service and that creates a strong need for content marketing to convince your prospects of your viability to their business. When we work with a B2B client whether it’s a professional service firm or a SaaS client selling an online product that requires significant buy-in we make sure that we map out the marketing and sales funnel correctly as well as set expectations as to when this funnel will bear fruit.
In B2B marketing in a cross channel digital environment one of the most important aspects is content marketing. Writing good content for a website and blog in B2B so that search engines can index them and create thought leadership in their respective field. Writing content such as E-Books and whitepapers is also an essential part of content writing for any B2B client. Many of these pieces of content serve as lead magnets (somethin you download from a website in exchange for your email and contact). Lead magnets signal that the person downloading this particular piece of content is aware about your business and might be a client in the near future, depending on how you nurture them between email marketing and sales calls.
This is what ripplemark can do for your B2B business, make sure all of the above is laid out and in motion.