Interacting with the consumer through the entire lifecycle, from the second they are aware of your app’s existence, to turning them into loyal customers
Mobile app marketing can be broken down into two distinct services within the digital marketing sphere. On the one hand we have a performance driven service that’s largely based on hitting up one part of the AARRR where acquisition of app installs is the main KPI between the agency and the client, keeping these users on the app is more the responsibility of the client in this context. Nonetheless, it is the job of the agency (if stewardship is one of its values) to be well versed in data analytics to be able to provide the client with actionable insights that they can take to push the needle in the right direction. On the other hand we have a growth driven service that requires a much more robust growth team (be it within the client’s internal capabilities or partially outsourced to a third party or shared between us and the client) that can conduct experiments consistently to retain users on the application. For more information on growth hacking vs performance marketing please visit this blog post. Sometimes app clients have the necessary team in place to conduct growth hacking, sometimes all we can do for them is performance marketing; it all depends on the nature of the client and what stage they’re in.