El Mazra3a’s ecommerce website was built using Wix, a cloud-based web development platform that limits advanced optimization technology and website architecture manipulations.
The client’s main objectives were to increase sales and awareness about ElMazr3a’s produce as well as the brands USPs.
Since ElMazr3a required a complete visual and digital makeover, ripplemark held a department wide – Social Media Marketing, Paid Advertising, Graphic Design, and Copywriting– meeting to assess where the client is at as opposed to where they want to be.
Each aspect of the customer journey was tested by placing several mock orders and assessing in full the client’s digital assets. After analysis and extensive research, a quarterly digital marketing strategy was created for ElMazr3a with specific, measurable objectives that are aligned with the client’s requirements, assets and set budget.
Ripplemark explained thoroughly to the client that in order to increase awareness and sales for ElMazr3a a complete makeover for both social media and the website needed to be done. Said makeover includes revamping all the brand’s visual elements to reflect its USPs, rearranging and tweaking the Wix website, placing all the necessary tracking tools and building a proper sales funnel through the creation and implementation of a proper digital media strategy.
- Website bounce rate went down from 82.2% to 25.9 %.
- ElMazr3a’s audience grew from 2k followers to 15.8k on Instagram and from 12K to 33K on Facebook.
- Increased ROAS every month from 3% to above 10%.