Blog- Why go digital?

Why Go Digital?

Let’s face it, the digital era has begun and there’s no getting around the fact that almost all businesses, sooner or later, must go digital. 

In some ways, digital marketing is similar to traditional marketing. They both serve the same purpose: you’ve got a product that you need to sell, and you’re looking for ways to market for it, build brand awareness, engage with customers, and eventually close a sale.

Digital marketing incorporates even more roles and skills than traditional marketing has ever known, it’s also flexible and versatile in nature which makes it yet more fascinating.

Some of the areas digital marketing covers:

SEO: Search engine optimization

SEM: search engine marketing

Social media marketing

Business/Marketing strategy

Copywriting and editing

You might be thinking “still, why should I go digital?” The answer is simple, according to the 2012 Digital Influence survey, 89% of consumers said that they use search engines to find information on products, services, and businesses before making a purchase; so, if your brand is not on Google, it doesn’t exist.

One of the amazing things about digitalizing your business is how easy it is for you to track its development and success once it’s online. Using analytics allows you to easily track how many clicks, views, or responses your product or campaign got at a very low cost. Furthermore, having an online presence will allow you to connect with your target audience and get insights and valuable information about their online habits, lifestyle, demographics and even numbers at a much lower cost than conducting focus group or administering surveys.

That is one of humanity’s absolute truths — people are impatient, hungry for information, and want to know it all with just one click.  If you’re not yet online and digital, you are missing out on a lot of opportunities.

Lojaina Azzam

Senior Account Executive – ripplemark