🔎🎯📈Digital Marketing Services vs. Digital Consulting: Which does your business need?
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How can I increase my sales and make my business more profitable?
If you’re running a business, you probably ask yourself this question every day.
As an entrepreneur, your job is to come up with brand new ideas to give your business a leg up over the competition, or ones that take it to completely new heights. You’ve likely already done your research on the sales channels available to you, and have done your due diligence in attempting to optimize your usage of each of them.
You’ve probably run your first ad on Facebook, and maybe you’ve even conducted some SEO for your website, but the results just don’t seem to be coming in…
You’re not alone. Out of all the requests we regularly receive from potential clients who fill out our contact form, the number one request is this:
I’ve created some Facebook Ads/Google Ads/Email Marketing campaigns/etc. and the results have been disappointing so far. How do I get the most out of these channels?
Now, we could preach about the benefits and importance of hiring a digital marketing agency such as ourselves, and we probably will at some point during this article, but that’s not what we’re here for.
We see too many potential clients coming to us for specific digital marketing services such as inbound marketing or media buying optimization, or to request that we manage their end-to-end digital marketing strategy and processes across their website, social platforms and apps, and that’s great for us; it is our main revenue stream after all…
BUT, because we’ve seen so many businesses requesting services they don’t need, simply because they already have the capabilities, tools and internal teams needed to manage these marketing processes, but they lack the full understanding of digital channels and the digital acumen necessary to truly make the most of their available resources, we’ve decided to set the record straight. Businesses like these should not be in the market to outsource their digital marketing entirely…
What they should be looking for is some form of digital consultation, where an individual or agency can create their digital strategy for them and walk them through the first steps of initiating their digital marketing efforts. So often, all a business (or marketing team) needs is a bit of guidance to get them off on the right foot, and we’ve found that simply providing that sense of direction can make huge differences in productivity and efficiency, as well as more easily measurable results such as revenues and return on ad spend (ROAS).
However, we will say this: many brands in Egypt do not understand the importance of, or proper way of leveraging, digital consulting services, or consultation services of any kind. The culture here often makes it feel like you should always know what you’re doing, and that it’s not okay to ask questions or be “lost” in any way (هو قالك فين؟ 🤨).
SPOILER ALERT: It’s totally fine, nobody starts off knowing everything, and Rome wasn’t built in a day. This is why we find it important to preach the key benefits of proper digital marketing consultation services, as well as the proper way to cooperate with your consultant to ensure the best results and maximum benefit for your business.
If you’re hiring a digital consultant or consultation agency, it’s fair to say that there is at least a specific part of your team’s digital marketing efforts that is not to your liking, or that you don’t have a holistic, comprehensive understanding of. Since this is the case, and we also presume that whoever you’ve hired to consult you on your digital marketing is extremely knowledgeable across different digital disciplines, your job as the client is to let your consultant do his/her job, which is to find what your business truly needs in order to take strides forward and scale to its full potential.
Every consultant may take a unique approach to this. Some may start with asking lots and lots of questions about your business, brand values, key metrics, and internal processes, while others may ask to join internal meetings and observe from a bird’s eye view of the situation. Whichever approach your consultant takes, the responsibility falls upon you, the client, to cooperate with them and provide them with whatever it is that they need in order to do their jobs properly. Otherwise, the entire process can feel like a nightmare for both client and consultant, leading to dissatisfaction on one side and a harmed reputation on the other.
Okay, that’s all well and good, but how can I identify whether my business needs
digital marketing services or digital consulting?
The first step you can take to help you identify whether digital services or digital consulting is right for you is to set clear S.M.A.R.T. objectives for the upcoming period. Once you’ve taken the time to set these objectives, you can start thinking of the steps needed to get there to create your action plan. While setting up your action plan, try not to think in a way which is limited by your current resources. Instead, try to see what you would do to reach these objectives in a perfect world (don’t worry, we’ll temper those expectations momentarily).
Done setting up your action plan? Now it’s time to take an objective look at it. Try to (hypothetically) assign these actions to current members of your team. Do you think you have enough resources to pull off your action plan? Keep in mind that different parts of your plan may need certain qualifications or necessary knowledge that may not be available within your team.
If you’re struggling to distribute the workload within your internal team, that could be a sign that it’s a good idea to outsource your digital marketing efforts with an agency such as ourselves (We told you we’ll get to promoting our services 😉). You may need specific services such as SEO, inbound marketing or email marketing, or you may need a more full-fledged digital marketing solution which puts you in a state of comfort over your marketing, but in either case, you will likely require the services of one of the numerous data-driven digital marketing agencies in Egypt in order to round off your team and fulfill your brand’s marketing needs.
What if you struggled to even come up with an action plan?
Don’t be ashamed. The fact that we even have to say that speaks volumes about some of the toxicity in our culture. You don’t have to know everything all the time, and it’s definitely okay to start learning about a subject you’re not familiar with, no matter how old, experienced, or “smart” you are.
The thing is, most marketers today have a very shallow understanding of the core concepts in digital marketing, if any, and thus they struggle with identifying where the problems and opportunities are. Moreover, upon identifying some of them, they don’t know the exact steps to take, or how they can best leverage these opportunities. We’ve already seen businesses get left behind back in the era when Facebook Ads was a pure goldmine due to minimal competition, and our job is to make sure our clients are always ahead of the curve, and are constantly leveraging the numerous innovations we see in the digital marketing landscape almost every single day.
If you think your brand might be a good fit for our digital consulting service, why don’t you just fill out our short and simple contact form? We’d be happy to hop on a call at any point to truly understand your business and industry before we can see if you would benefit from our help.