What we can learn from Nike, is that the success of their story was the result of an emotional bond between them and their followers. By discovering a collective problem within the society, defining its cause and its impact, developing a tactical and emotional story that addresses the problem, and delivering it through the right channels, Nike was able to connect with its audience on a personal level, making the brand stronger and more trustworthy.
Whether it’s a start-up, mid-sized business, or even a multinational company; everyone loves a good story. Your job is to tell yours better than the other side tells theirs.
Creative Researcher and Copywriter – ripplemark